The Helia is a renewable energy Start-Up located in Rotterdam, Netherlands. Their innovation in renewable energy helped produce tangible products that magically transform parasols and other outdoor equipment into accessible energy stations.
Initially, for this design, we decided to shift away from launching a complete brand with a new logo to focus purely on the brand experience – one that is simultaneously subtle and energetic.
I decided to show off their business and products with a loud punch of colour to spontaneously evoke the spirit of the brand and the people who engage with it. Together with a bold typeface simultaneously describes what The Helia is. I made sure that their identity was freeform, allowing The Helia to express its true nature and take its rightful place at the centre of everything.
CLIENT FEEDBACK
Chrissie is a powerhouse and an exceptional designer. Her wealth of knowledge in branding and her immense expertise of design is beyond incredible.
Our company’s brand identity and website were in need of rejuvenation and Chrissie grasped our needs and produced impressive designs for both. In our first introduction, she was extremely patient with us in answering all of our questions, but she also shared her passion for design and educated us about various design technicalities.
Chrissie’s impact has been immeasurable across our entire business and product portfolio. We are truly grateful to Chrissie.
