Spitfire Gym specialises in BJJ, NoGi Grappling, Wrestling, Boxing, Kickboxing and MMA. Since opening their doors in 2013, it has been one of the top gyms in Berlin and Germany. Spitfire Gym has grown exponentially and comprises of a dedicated and experienced team of coaches with the heart of a family and a strong bond of shared philosophy and loyalty, that unites Spitfire as a whole.
The former logo came with a few obstacles— it was difficult to read, reproduce and was outdated. Spitfire wanted a logo that set them apart from their competitors— a design more appropriate for a martial arts gym.
A bespoke typeface was created and framed by a blackbelt for a more cohesive appearance. With such a huge difference between the old and new, it was essential to preserve the brands’ equity built around the black and red colour palette but given a more contemporary and fresh interpretation.
Their new identity successfully reflected Spitfire Gym as technical innovators at the top of their game, for their expertise in martial arts excellence, but yet also very down to earth.
CLIENT FEEDBACK
Chrissie came back to us with an identity design that perfectly represented what Spitfire is about. We really appreciated Chrissie’s flexibility and efficiency, and it was great to work with someone so open-minded and responsive. This certainly was a positive experience and was extremely pleased with the end results. We are truly thankful in having the opportunity to work together.
