Design My Budget are personalised “Money Coaches” who help design simple strategies for making the most of your money. These individually crafted spending plans focus on the needs and spending habits of their clients so they can achieve their financial goals.
The idea was to encapsulate the personal nature of Design My Budget’s principal traits – its adaptability, personalisation and the unique way they engage with their clientele – using a Quill pen of coins as a metaphor. This simple image evokes curiosity to attract and educate, yet retain the playfulness and simplicity of the overall brand thinking.
The whole design system provided Design My Budget with a striking expression and the tools needed to create bespoke key art for digital marketing and printed collateral, resulting in a unique visual voice for versatility and increased recognition rates.
CLIENT FEEDBACK
Chrissie has been nothing but professional. She came up with the design I wanted without me having to give her all the nitty-gritty details. We worked together to shape the brand into something that aligned perfectly with my goals, and the process was smooth and straightforward. It was also a huge help that I was able to return to her for smaller projects, which supported my growing business along the way.
