The Deutsche Brazilian Jiu-Jitsu Organisation (DBJJO) is a regulatory body that works in partnership with the IBJJF to host several Brazilian jiu-jitsu tournaments in Germany. DBJJO advocates those who want to enhance the art for a common purpose; that being the exchange of ideas and new techniques. They provide high-level access of Jiu-Jitsu for all communities across Germany, to bring the positive impact of Jiu-Jitsu to the society at large.
The plan was to create a professional organisation for the purpose of developing a team to represent Germany nationally and internationally.
DBJJO needed a visual identity that symbolised Germany in a way that complemented the structure and edginess that Brazilian Jiu-Jitsu creates. A fundamental requirement was to somehow symbolise openness, strength, humility and unity, combined with a modern touch that distinctively separated them from the often-seen symbols associated with Germany’s dark history.
The result gave distinction and shows current and potential practitioners a visual identity that is simple enough in appearance to be easily remembered.
Additional elements included within the identity is a growing series of graphics and marks used for special events and promotions, adding visual interest and flexibility throughout the life of the organisation.
CLIENT FEEDBACK
Chrissie created our logo, website and our events. She had great creative ideas and great designs for our organisation. She fully met all of our expectations and needs. I highly recommend her to anyone in need of creative design work.
— Gabriel Rainho – CEO & Founder
